• Alex Babeanu

Introduce the Flexibility You Need with User Journeys

Uniting a good UX (user experience) for individuals and a secure environment to meet CISO standards have always been a difficult task. Almost 50% of users give up any type of registration form if it is too complicated, and 2020 was deemed as the worst year on record for data breaches.


To tackle this challenge, we must understand each user journey and the friction that prevents individuals from achieving their goal. Interaction friction, cognitive friction, and emotional friction all play a role in this struggle. Grasping the idea of user self-service and authentication/authorization in Identity and Access Management is the solution to combine both UX and security.